Following several years of bad press and a comprehensive reorganization to improve operations and oversight, South Carolina’s largest non-profit organization serving individuals with intellectual and related disabilities needed a fresh new brand.
Bright, clean, and youthful, the mark conveys a sense of growth and development, while the name and tagline represent a strong sense of hope and purpose.
ROLES:
Art Direction & Design
Logo Design, Color Palette Development, Creation of Overarching Brand Look and Feel, and Content Development