EDUCATION

Auburn University
BFA in Graphic Design
Business Minor
Printmaking Concentration
GPA: 3.61 / 4.0, cum laude

SKILLS

Personal
Dedicated and reliable
Self-managing
Goal-oriented
Creative and disciplined
Organized and flexible
Finds innovative solutions
Attentive to detail
Committed to process

Computer
InDesign
Illustrator
Photoshop
Squarespace
Squareup
Mail Chimp
Word
Excel
Powerpoint

Able to quickly learn new
software

WORK EXPERIENCE

REDBUD LANE STUDIO / GREENVILLE, SC
Owner & Creative Director / January 2020—Present

• Business Leadership:

  • Founded and led Redbud Lane Studio, overseeing all aspects of business operations and creative direction.

  • Develop and implement business strategies that drove growth and enhanced studio reputation.

• Creative Direction:

  • Direct the creative process for all client projects, ensuring high-quality and innovative design solutions.

  • Maintain brand consistency across all projects, establishing and upholding brand standards.

• Client Management:

  • Cultivate strong client relationships through effective communication and personalized service.

  • Manage client expectations and project timelines, delivering projects on time and within budget.

• Team Collaboration:

  • Coordinate with freelancers and vendors to ensure seamless project execution.

• Marketing and Sales:

  • Develop marketing strategies to promote studio services and attract new clients.

  • Successfully increase sales and expanded the client base through targeted marketing and networking efforts.

REDMOND IMAGING SOLUTIONS / GREENVILLE, SC
Art Director & Office Manager / March 2020—June 2024

• Led creative direction and managed all design projects, ensuring client satisfaction with high-quality print and digital materials.

• Developed and executed marketing strategies, resulting in increased customer acquisition and retention.

• Streamlined office operations, implementing new systems to boost efficiency and productivity.

• Acted as the primary point of contact for client communications, fostering strong relationships and ensuring excellent customer service.

• Significantly increased year-over-year sales through strategic planning and business development initiatives.
  

OLIVER HOOPER EVENTS & PAPER / GREENVILLE, SC
Art Director & Graphic Designer / March 2018—February 2020

• Developed, crafted, and shepherded all artistic components of Oliver Hooper Paper. Create original art—digitally or traditionally—for all products, including retail goods, paper suites for custom events, and bespoke packages for corporate clients.

• Designed and managed website and e-commerce marketing strategies.

• Collaborated with wholesale vendors and makers to meet client needs.

• Managed schedule, budget, and communications for all paper production and gift projects.

CRAWFORD STRATEGY / GREENVILLE, SC
Art Director | December 2015 – February 2018

• Developed innovative multi-media solutions tailored to client needs across various platforms.

• Established and upheld brand standards, ensuring consistency and high-quality visual representation.

• Delivered effective design solutions in a fast-paced environment, meeting tight deadlines and managing multiple projects.

• Collaborated with creative teams and clients to translate ideas into compelling visual content.

• Led design projects from concept to completion, maintaining a high standard of creativity and execution.

Graphic Designer | May 2013 – December 2015

• Worked closely with a copywriter, creative director, and account executives to create cohesive and impactful campaigns.

• Designed marketing materials for print and digital media, ensuring visual appeal and brand consistency.

• Managed multiple projects simultaneously, delivering high-quality work within deadlines.

CERTUSBANK / GREENVILLE, SC
Graphic Designer / July 2012—April 2013

Established a corporate stylistic direction. Brainstormed new campaigns, established brand standards, and developed collateral pieces.

SOUTH CAROLINA DEPARTMENT OF PARKS, RECREATION, AND TOURISM  /  Greenville, SC
Graphic Designer / February 2012—July 2012

Worked with a transition team to implement the South Carolina Department of Parks, Recreation, and Tourism’s (SCPRT) 2012 media plan. 

THE BOUNCE AGENCY / GREENVILLE, SC 
Graphic Designer / March 2010—January 2012

Established and maintained conceptual and stylistic direction for a wide range of projects. Worked with a team to brainstorm, storyboard, and design campaigns for print, multi-page publications, environmental, television spots, and digital placements.

AWARDS

Silver Wing Award / SCPRSA Mercury Awards / 2016
Media Advisory Water Bottle for United Community Bank Ice on Main Opening Ceremonies

Gold MarCom / Strategic Branding / 2014
Strategic Branding for Carolina Youth Symphony

Gold MarCom / Infographic / 2014
Infographic for Ice on Main

Gold Addy / AAF Greenville / 2011
Public Service Non-Traditional for the Greenville Literacy Association; Elevator Installation

Gold Addy / AAF Greenville / 2011
Public Service Campaign for the Greenville Literacy Association; Illusions

Silver Addy / AAF Greenville / 2013
Broadcast for SCPRT; Come, Out and Play!

Silver Addy / AAF Greenville / 2011
Interactive Banners/Pop-Ups for SCPRT; Made for Curtains