Crawford was looking for a new, cleaner look and feel that would allow strong positioning for current and potential clients. Efforts included logo update, color palette refinement, sales books, promotional materials, client & employee engagement pieces, and more.
This simple change created an interaction that mimics the cohesion the organization achieves within itself and among clients. This “C” and “S” within the icon also visually reference infinity and idea of creating new and more. A handsome typeface was paired with the icon because of its clean edges and functional tribute to the spirit of craftsmanship.
Efforts included page layout, iconography to drive the reader through, development of icons for various areas of influence and steps in process, and outlining in a user-friendly manner various aspects of marketing.
As part of a team retreat, shirts were designed for a surprise bowling tournament. Playful team names and taglines were developed to add an extra level of fun and interest to the event.
Designed to reflect the recently updated brand, these colorful designs made the competition a little more fun.
ROLES:
Art Direction & Design
Illustration, Design, and Copy Development with Copywriter